Archive for November, 2009

Why did my colocation provider go out of business?

Saturday, November 21st, 2009

This is actually an interesting question that someone asked me the other day. Colocation services, just like any telecom service, are residual in nature. This means the provider has a pretty steady stream of revenue coming in, baring any major disaster.

So how does your run of the mill colocation provider go under? Simple. Lines of credit. Lines of credit can single handedly destroy a business. Why? Because people use them like loans. A loan has a fixed term. A line of credit does not. In fact, a line of credit can be called at anytime and once called you usually have 90 days to make full payment or the bank will seize assets.

During the boom years of our wonderful financial system, business were getting insanely high lines of credit. For example, $200,000 with an interest only payment of 3 percent or even less. Some colocation providers used these lines of credit to expand. Expansion costs included staff, new equipment, advertising, and other things. When the financial crisis hit, many of these lines of credit were called, instantly putting those companies into the red – forcing bankrupcy and liquidation of assets.

There is not a decline in people who require datacenter services in our current recession. The providers that have gone under mostly did so because of poor financial management.

What to look for when choosing a colocation provider…

Wednesday, November 18th, 2009

Here is a short list of things to do and to look for when choosing your next colocation provider.

  1. Make sure they alone own and operate the facility. No resellers.
  2. Call them at 2:00am and see who answers the phone.
  3. Make sure the facility is accessible 24×7.
  4. Make sure they have at least two onsite Generators.
  5. Make sure they have at least two UPS units.
  6. Make sure they have been in business for at least 3 years.
  7. Request a reference from a customer who has been with them for more then 3 years.
  8. Ask to see copies of their preventative maintenance contracts on power and cooling systems.
  9. Make sure they don’t impose excessively long contract terms.
  10. Insist on an immediate tour.

So the above sounds obvious for the most part. #1 is the most important. Never, ever, take service from a reseller – especially for colocation. If you have a problem, a reseller can’t do anything about it. And white-label datacenter providers are growing in numbers. If you do a search for colocation providers, more then half are just resellers of someone elses space. If your sick, you go to a doctor – not someone pretending to be a doctor!

References are also extremely important, and overlooked these days. Its old fashioned business common-sense to get a reference when starting a new relationship. You demand references when hiring a painter, why not when selecting a colocation provider. And make sure its a reference for a customer that has been at the facility for some time. If a provider can’t get a reference that is 3 years old its means their a new business or have high turn-over – two things you want to avoid.

And lastly, audit their support. Its easy. Call them at 2:00am and pretend to have a problem with a server – even though you dont have a server there. See how they respond, if they even answer the phone at all.